Agent Chloe Seager

Want to get your manuscript noticed by publishing professionals? In WriteMentor’s new blog series, we invite leading literary agents to answer quick-fire questions about publishing and submissions, to give children’s writers insights and advice about the querying process.

Lorna Hemingway, picture book and illustration agent at Bell Lomax Moreton, shares her insights.

Current hot publishing trend…

Lorna: Ooooh where to start? I think there is a resounding plea for FUNNY picture books that are interactive and a joy to read aloud. Additionally, a lot of publishers are looking for seasonal favourites that can return to the shelves every year (Easter, Halloween, Christmas, Hanukkah, Chinese New Year, Ramadan/Eid al-Fitr, Diwali or even Spring, Summer, Autumn and Winter) so a book like this would be fab to have in your portfolio. 

Submission turn on…

Lorna: I am an absolute sucker for movie/TV comps – as they allow me to immediately picture your style and narrative. Think along the lines of Jurassic World with the humour of Parks and Recreation (even though these may seem like adult comparisons – it still helps!) 

Submission turn off…

Lorna: Simple favour, please address your submission to an individual rather than the agency at large as it shows that you have taken time to consider who you would like to submit to. 

Current children’s read…

Lorna: I managed to get a copy of Grandad’s Camper by Harry Woodgate and have read it at least 20 times in the last week! 

Biggest submission wish…

Lorna: I would love to receive something in the vein of Slug In Love by Rachel Bright – something that takes me by surprise but makes me absolutely snort with laughter!

<strong>Lorna Hemingway, <strong>Bell Lomax Moreton</strong></strong>
Lorna Hemingway, Bell Lomax Moreton


Lorna Hemingway joined Bell Lomax Moreton in 2019 and is now one of the agency assistants; she runs the social media channels and creates bespoke assets for our clients and publishers.

Lorna is searching for picture books that have heart at the core of their foundation that then stay with her for a long time after reading; narratives that subvert classic hooks (e.g. bedtime, new home, friendship) and tell them in a fresh new way and characters that exude warmth and familiarity. She also has a weakness for all things colourful, bold, and shiny!

Lorna is particularly interested in hearing from LGBTQIA+ authors and illustrators as well as other submissions from diverse and marginalised individuals who are currently underrepresented in the industry.

Twitter: @HemingwayLorna

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